Google has announced it will sunset Universal Analytics on July 1, 2023. All UA properties will stop processing any new data after this date.
Google has recommended that customers prepare to use Google Analytics 4 going forward.
Some CMS and website builder platforms do not yet provide native support for Google Analytics 4, ie these platforms do not yet accept the “G-” ID; they require the “UA-” ID.
The good news is that you can still use Google Analytics 4 with many of these platforms by manually inserting the tracking code into your CMS or website builder’s HTML.
Which platforms accept a “G-” ID?
Google Support has provided a running list of which platforms currently provide native support for Google Analytics 4 with instructions on how to manually insert the G4 tracking codes on several platforms that natively support UA only.