Google

Browse Google-related articles by the SEMdeepdive team, including deep dives into Google Ads, Analytics, Search Console, Google My Business Profiles & more.

sem management
Search Engine Marketing

SEM Management: Do I Need It?

Is SEM Management the key to your website’s online success? Take a deep dive into our latest article and decide if expert SEM management aligns with your vision.

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how we made our wordpress site fast 2023
CMS

How we made our WordPress Site Fast in 2023

After a full site rebuild & battery of A/B tests throughout May, we’ve concocted a recipe for a fast WP UX. Our PSI scores are sitting at a comfy 97 Mobile and Perfect 100 Desktop. Most importantly, the site now feels fast. Find out how we did it without changing hosts or breaking the bank.

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expert and smart sem accounts feature
Learn

Expert vs. Smart SEM Campaigns: Which is Right for Me?

Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.

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