Microsoft

A constantly expanding list of articles related to Microsoft, including Microsoft-related topics in the fields of marketing, design, development, and more.

sem management
Search Engine Marketing

SEM Management: Do I Need It?

Is SEM Management the key to your website’s online success? Take a deep dive into our latest article and decide if expert SEM management aligns with your vision.

Read More »
expert and smart sem accounts feature
Learn

Expert vs. Smart SEM Campaigns: Which is Right for Me?

Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.

Read More »