Microsoft Ads announced today in an email to advertisers that it is combining ad distribution options and will no longer offer ‘search partners only‘ as an ad distribution option.
Most advertisers on Microsoft’s network advertise to all search networks by default and for them, this announcement is a non-event.
For advertisers and agencies like us, that do utilize the Search Partners Only option, Microsoft clarified that it is “removing this option for everyone who doesn’t use it. However, it will still be available for advertisers who use it today.’
Previous Ad Distribution options in Microsoft Ads:
( ) All search networks (Bing, AOL, and Yahoo search and syndicated partners) This option includes native ads in Bing
( ) Bing, AOL, and Yahoo search (owned and operated) only This option includes native ads in Bing and only applies to websites in certain locations
( ) Bing, AOL, and Yahoo syndicated search partners only This option only applies to websites in certain locations
New Ad Distribution options in Microsoft Ads:
( ) The entire Microsoft network (recommended). This option includes Microsoft sites and additional partner traffic for extended reach and lower cost-per-click.
( ) Microsoft sites and select traffic • This option includes Microsoft sites and select partner traffic with performance and conversion rates similar to Microsoft Bing’s.
