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Enjoy articles & deep-dive blog posts by the SEMdeepdive digital marketing team on an array of Marketing, Design, Advertising, SEM, SEO, and related topics.

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Why Are Businesses Hiring SEM Agencies & Experts in 2024?

In 2024’s fierce digital marketplace, top-tier SEM experts are transforming data deserts and chaotic metrics into clear, actionable insights and winning ad campaigns. Let’s explore the successful strategies and essential SEM skills to consider when hiring a new SEM agency or starting a new SEM project.

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improving SEM ROI 2023
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Improving SEM ROIs: Spotting New Opportunities in 2023

SEM (Search Engine Marketing) is a crucial strategy that businesses leverage to reach out to potential customers. But to extract the maximum value from your campaigns, it’s vital to develop an eagle-eyed approach in spotting and capitalizing on opportunities. Let’s dive into how you can sharpen your vision and soar above the competition, improving your SEM ROI.

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SEM ROI and hidden metrics of PPC
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Maximize SEM ROI: The Hidden Metrics of PPC

In today’s fiercely competitive digital marketing landscape, every detail counts, especially when it comes to SEM strategies. But, did you know that there’s more than meets the eye when it comes to SEM ROI and the price you pay for those precious clicks on your ads?

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how we made our wordpress site fast 2023
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How we made our WordPress Site Fast in 2023

After a full site rebuild & battery of A/B tests throughout May, we’ve concocted a recipe for a fast WP UX. Our PSI scores are sitting at a comfy 97 Mobile and Perfect 100 Desktop. Most importantly, the site now feels fast. Find out how we did it without changing hosts or breaking the bank.

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expert and smart sem accounts feature
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Expert vs. Smart SEM Campaigns: Which is Right for Me?

Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.

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