Most frequent questions and answers


Search engine marketing (SEM) covers a broad range of digital marketing techniques that are coordinated in an effort to impact the cost and distribution of paid placements on search engine results pages (aka SERPs).  Read more

Ad rank (aka ad score) is a consensus of measurements commonly performed by search engine algorithms as they continually scan ads and websites. These scans happen in the background nearly continuously across the Internet. Read more

Search engine companies have created auction platforms that allow advertisers to bid against one another for the top, side and other designated areas within a SERP.

Paid search, in particular, affords advertisers the opportunity to ensure that whenever targeted search terms are queried by a qualified searcher, the resulting display features both the ad copy and website links on the first page of results. Read more

Our SEM experts meticulously plan and optimize your campaigns to ensure maximum ROI. We analyze keyword opportunities, adjust bids, monitor conversions, and refine targeting to make the most of every dollar spent.

Absolutely! SEM offers scalable solutions that can be tailored to fit any budget, big or small. It’s a quick way to drive targeted traffic and generate leads, making it ideal for businesses seeking immediate results.

Our SEM services, inspired by our founder Joshua Cohen’s extensive expertise, focus on strategic agility, especially in the realm of high-spend PPC campaigns. Beyond standard practices, we delve deep into expert versus smart bidding nuances, ensuring your investments yield the desired traffic and returns.

High-spend PPC campaigns demand meticulous planning and continuous adaptation. At SEMdeepdive, we not only understand the monetary stakes but also the intricacies of keyword strategies and alignment with enterprise objectives. We master both Smart and Expert modes, crafting strategies that blend human expertise with machine efficiency.

SEM is in perpetual flux, and we pride ourselves on staying ahead of the curve. Our strategies are dynamic, informed by evolving algorithms, emerging industries, and shifting consumer behaviors. Our proactive approach ensures enterprises remain agile and relevant in this ever-changing landscape.

SEMdeepdive, under Joshua Cohen’s leadership, has set benchmarks in managing significant PPC budgets. Our strategic planning, granular control, and blend of Expert and Smart SEM campaigns make us an ideal choice for corporations aiming for unparalleled visibility and market dominance.


Search engine marketing (SEM) refers to the digital marketing efforts that are focused on impacting the paid placements within the SERPs. These SEM efforts can include various distribution methods, including Pay-Per-Click (PPC), Display Ads (image-based ads), Video advertisements, and more.

Search Engine Optimization (SEO), on the other hand, encapsulates the marketing, design, and development efforts that impact the organic search (non-paid) listings in the SERPs. Read more

SEO, or Search Engine Optimization, impacts the visibility of your website on organic search engine results pages (SERPs). A site ranking on page 1 for popular search terms significantly increases chances of attracting clicks, traffic, and conversions compared to one on later pages. In essence, SEO can be the difference between being visible to your target audience and getting lost in the vast sea of online content.

Our ‘Do-It-Right‘ philosophy underpins our holistic approach to SEO. Ideally, we start SEO efforts even before the website build phase, but we also cater to established sites. Our strategy commences with comprehensive keyword research, using our unique, proprietary methods. Once targets are identified, we ensure that SEO seamlessly integrates into your content creation and marketing processes, maximizing your digital potential.

SEO, in general, is a long-term commitment. Although we’ve witnessed many projects achieving rapid results in days or weeks, factors like competitive terms and market saturation can necessitate multi-faceted, extended approaches. We categorize keyword targets from ‘soft’ to ‘hard,’ with softer targets often yielding quicker results. To guarantee growth and set sustainable processes, our services require a 3 to 12-month commitment.

Enterprises operating in highly competitive niches require specialized SEO strategies. With our full-spectrum approach, we address challenges presented by oversaturated fields. We focus on establishing a balanced SEO strategy for our enterprise clients, pinpointing a mix of ‘soft’ and ‘hard’ keyword targets. This approach, combined with our extensive suite of SEO services – from audits, content creation, media optimization, to E-commerce SEO – ensures that enterprises can leverage SEO for substantial market impact..


With over 15 years in the industry, our expertise spans across multiple facets of web development. From ensuring lightning-fast page speeds to crafting user-centric designs, we provide a holistic approach to web solutions.

Integrating analytics allows you to track user behavior, understand your audience better, and refine your strategies based on real data, leading to informed decisions and improved ROI.

We offer various post-launch support packages. From regular updates, backups, security checks, to ongoing SEO, we ensure your site remains in peak condition.

Our graphic design and web development teams collaborate closely to ensure that visuals not only look great but are also optimized for web performance and responsive design.

Yes, we have extensive experience migrating sites from platforms like Squarespace, Shopify, Wix, and others to WordPress without losing any data or SEO ranking.

Absolutely! We specialize in revamping existing sites, giving them a modern touch, optimizing performance, and enhancing usability.

Security is paramount to us. We implement various best practices, including regular updates, security plugins, SSL certificates, and regular backups to ensure your site remains secure against threats.

Page-speed optimization ensures that your site loads quickly, offering users a smooth experience. Faster websites rank better on search engines, retain visitors longer, and generally provide a better user experience. Learn More

The timeline for a project varies based on its complexity and requirements. Typically, a standard website takes anywhere from 3-6 weeks from conception to launch. However, e-commerce or complex sites may take longer.

WordPress is the world’s most popular CMS, offering unparalleled flexibility, scalability, and customization options. With a vast ecosystem of plugins and themes, it’s suitable for everything from small blogs to enterprise websites.


Our pricing is based on the specific services required, project scope, and duration. We assess your unique needs and tailor a package that offers the best value.

No. Transparency is key to our partnership. All costs will be outlined in our proposal, and any potential additional expenses will be discussed beforehand.

Absolutely. We work with clients to create solutions that align with their budget without compromising on quality.

One-time projects are billed based on their individual requirements, while ongoing services often come at a discounted rate due to the longer-term commitment.

Yes, we proudly offer special discounts for charity organizations, senior citizens, veterans, first responders, and more. Please inquire to see if you or your company qualifies for our special discounted pricing.

Occasionally, we run promotions or offer package deals. Stay in touch with our team for current offerings and opportunities.