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Most frequent questions and answers

Search engine marketing (SEM) refers to the digital marketing efforts that are focused on impacting the paid placements within the SERPs. These SEM efforts can include various distribution methods, including Pay-Per-Click (PPC), Display Ads (image-based ads), Video advertisements, and more.

Search Engine Optimization (SEO), on the other hand, encapsulates the marketing, design, and development efforts that impact the organic search (non-paid) listings in the SERPs. Read more


Search engine marketing (SEM) covers a broad range of digital marketing techniques that are coordinated in an effort to impact the cost and distribution of paid placements on search engine results pages (aka SERPs).  Read more

Ad rank (aka ad score) is a consensus of measurements commonly performed by search engine algorithms as they continually scan ads and websites. These scans happen in the background nearly continuously across the Internet. Read more

Search engine companies have created auction platforms that allow advertisers to bid against one another for the top, side and other designated areas within a SERP.

Paid search, in particular, affords advertisers the opportunity to ensure that whenever targeted search terms are queried by a qualified searcher, the resulting display features both the ad copy and website links on the first page of results. Read more

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