Microsoft Ads

Journey through the landscape of Microsoft Ads with our expertly curated content. Delve into strategies, best practices, and nuances that set this platform apart. Whether you’re new to Microsoft Ads or seeking advanced insights to boost your campaigns, our collection offers a comprehensive guide, highlighting the unique opportunities offered by Microsoft’s advertising platform.

expert and smart sem accounts feature

Expert vs. Smart SEM Campaigns: Which is Right for Me?

Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.

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