Data
Why Owning Your Advertising & Analytics Platforms is Crucial
Explore why maintaining ownership of digital platforms like Google Ads, Microsoft Ads, and WordPress is vital for long-term success. Learn dos and don’ts.
August 2, 2023
Browse Google-related articles by the SEMdeepdive team, including deep dives into Google Ads, Analytics, Search Console, Google My Business Profiles & more.
Explore why maintaining ownership of digital platforms like Google Ads, Microsoft Ads, and WordPress is vital for long-term success. Learn dos and don’ts.
After a full site rebuild & battery of A/B tests throughout May, we’ve concocted a recipe for a fast WP UX. Our PSI scores are sitting at a comfy 97 Mobile and Perfect 100 Desktop. Most importantly, the site now feels fast. Find out how we did it without changing hosts or breaking the bank.
To avoid unrelated Google My Business associations, Google advertisers can restrict location associations to only include the GMB profiles that are relevant to their ads campaigns.
Discover how AI tools like ChatGPT and Bard are advancing SEM keyword research, allowing even non-coders to discover and target keywords effectively. In this article, we uncover valuable insights generating and transforming search terms into impactful keyword targets with AI assistance.
Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.
When web design synergy between bot optimizations, effective acquisition pathways, and sound artistic integrity resonate, businesses benefit from well-designed and discoverable websites that can drive traffic and convert leads as desired.
Spring is the perfect time to give your web design and SEM campaigns a thorough cleaning. In this article, we present the Ultimate Spring Cleaning Checklist to help you optimize your digital presence. From evaluating website performance to refreshing branding and design, we cover all the essential steps.
Discover how Artificial Intelligence is transforming Search Engine Marketing with its impact on SEM companies, AI-integrated SEM tools & future possibilities.
Learn how the best SEM companies leverage Click Tracking Data in GA4 & GTM to optimize marketing strategies. Complete with comprehensive step-by-step guides.
UTM parameters are a valuable tool for email marketers to track the effectiveness of their campaigns and improve their ROI. By tracking UTM parameters, you can learn more about your audience and optimize your email marketing strategy.
In this article Introduction: Getting Started with Google Google Analytics Google Ads Gmail Google My Business Google Voice Google Search Console Google Looker Studio Google
How many searches are performed in Google & Bing per second? Per day? Per year? The 2022 numbers may surprise you.