Analytics

If you’re looking to learn more about analytics and how it can help you grow your business, then our archive of articles is a great place to start. Unlock the power of analytics with insights by experts, designed to help businesses of all sizes harness the potential of data-driven decision-making.

expert and smart sem accounts feature
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Expert vs. Smart SEM Campaigns: Which is Right for Me?

Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.

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Is Your CMS ready for G4?

Google has announced it will sunset Universal Analytics on July 1, 2023. All UA properties will stop processing any new data after this date. Google

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