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Why Owning Your Advertising & Analytics Platforms is Crucial
Explore why maintaining ownership of digital platforms like Google Ads, Microsoft Ads, and WordPress is vital for long-term success. Learn dos and don’ts.
Innovating SEM & Digital Marketing in the Key of Monk
In the digital dance, revel in every moment, every note & every crack that can be turned into opportunity. Monk shows, true artistry lies in the spaces between.
How we made our WordPress Site Fast in 2023
After a full site rebuild & battery of A/B tests throughout May, we’ve concocted a recipe for a fast WP UX. Our PSI scores are sitting at a comfy 97 Mobile and Perfect 100 Desktop. Most importantly, the site now feels fast. Find out how we did it without changing hosts or breaking the bank.
How to Sync Google Ads Campaigns to Specific GMB Profiles
To avoid unrelated Google My Business associations, Google advertisers can restrict location associations to only include the GMB profiles that are relevant to their ads campaigns.
SEM meets AI: Using ChatGPT & Bard to Boost Keyword Research
Discover how AI tools like ChatGPT and Bard are advancing SEM keyword research, allowing even non-coders to discover and target keywords effectively. In this article, we uncover valuable insights generating and transforming search terms into impactful keyword targets with AI assistance.
Expert vs. Smart SEM Campaigns: Which is Right for Me?
Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.