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How the Best SEM Companies Use Analytics Click Tracking Data
Learn how the best SEM companies leverage Click Tracking Data in GA4 & GTM to optimize marketing strategies. Complete with comprehensive step-by-step guides.

How UTM Parameters Supercharge Email Marketing Campaigns
UTM parameters are a valuable tool for email marketers to track the effectiveness of their campaigns and improve their ROI. By tracking UTM parameters, you can learn more about your audience and optimize your email marketing strategy.

What are SEM Ad Ranks & Ad Scores? What are best practices?
What are Ad Ranks & Ad Scores? In SEM (Search Engine Marketing), ad rank is the position of an advertiser’s ad on the search engine

Doing It Right (DIR) Principles of Search Engine Marketing (SEM)
What is a DIR (Doing-It-Right) philosophy of Search Engine Marketing (SEM)? A good question! First, we should note that DIR (Doing-It-Right) philosophy is traditionally applied to deep

Tips for Communicating with a Marketing Agency: Get Results
Effective communication is key when working with any Marketing Agency. Here are 10 tips to help you convey your project needs clearly to get the best results.

Unlock Business Growth: 20 Benefits of WordPress Backends
Fully customizable with a user-friendly interface and wide selection of plugins, WordPress is often a great backend choice for businesses of all types & sizes.