Welcome to High-spend PPC & SEM management: Challenges, insights, and strategies for enterprise-level campaigns by search engine marketing expert Joshua Cohen.
Discover how AI tools like ChatGPT and Bard are advancing SEM keyword research, allowing even non-coders to discover and target keywords effectively. In this article, we uncover valuable insights generating and transforming search terms into impactful keyword targets with AI assistance.
Search terms will inform updates to your keywords (bids, match types, negatives lists, etc.). We have found this a cornerstone discipline that allows advertisers to positively impact performance systematically.
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