Welcome to High-spend PPC & SEM management: Challenges, insights, and strategies for enterprise-level campaigns by search engine marketing expert Joshua Cohen.
Discover how AI tools like ChatGPT and Bard are advancing SEM keyword research, allowing even non-coders to discover and target keywords effectively. In this article, we uncover valuable insights generating and transforming search terms into impactful keyword targets with AI assistance.
When web design synergy between bot optimizations, effective acquisition pathways, and sound artistic integrity resonate, businesses benefit from well-designed and discoverable websites that can drive traffic and convert leads as desired.
Spring is the perfect time to give your web design and SEM campaigns a thorough cleaning. In this article, we present the Ultimate Spring Cleaning Checklist to help you optimize your digital presence. From evaluating website performance to refreshing branding and design, we cover all the essential steps.
Search terms will inform updates to your keywords (bids, match types, negatives lists, etc.). We have found this a cornerstone discipline that allows advertisers to positively impact performance systematically.
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