augmented reality

Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. AR has the potential to revolutionize marketing by creating immersive and interactive experiences that engage customers in new and exciting ways.

For example, IKEA has developed an AR app that allows customers to see how furniture would look in their homes before they buy it. Coca-Cola has created an AR game that allows users to collect virtual cans of Coke and redeem them for prizes. L’Oréal has launched an AR makeup try-on app that allows users to see how different products would look on their faces.

These are just a few examples of how AR is being used in marketing. As the technology continues to develop, we can expect to see even more innovative and creative ways to use AR to engage customers.

Our article archives provide valuable insights into the use of AR in marketing. We explore successful AR campaigns, innovative use cases, and best practices for integrating AR into your marketing strategies.