The Philly Cookie Co. is one of those projects that just puts a smile on our faces. We’ve had the pleasure of migrating and then overhauling the website, online store, SEO, Tracking, and Data Retention processes for his great company. With this project, we decided to split the E-commerce store away from the root site and into two separate CMS installations. In this instance, we used a unique sub-directory for the store (depending on the business model, we’ll also separate stores and conversion funnels into separate sub-domains).
We find this approach can be the best of both worlds. We are still able to offer a seamless customer experience just like with a single installation CMS. But here, with 2 separate installations, we’re afforded the additional perks of being able to approach the website and root site as two separate entities.
Apart from allowing for more marketing opportunities and admin conveniences for the client, we are able to instill additional functional and security elements into both the E-commerce sections of the store and the root site without bogging down one side or the other. Smooth coding and tracking = Smooth conversion funnel.