Search Engine Marketing

Take a deep dive into our SEM article archives and explore a trove of knowledge on search engine marketing. Learn from top digital marketing experts and discover new and innovative ways to enhance your marketing efforts.

SEM ROI and hidden metrics of PPC
Learn

Maximize SEM ROI: The Hidden Metrics of PPC

In today’s fiercely competitive digital marketing landscape, every detail counts, especially when it comes to SEM strategies. But, did you know that there’s more than meets the eye when it comes to SEM ROI and the price you pay for those precious clicks on your ads?

Read More »
Search Engine Marketing

Best of the Best: Meet the Top 3 SEM Companies in the World

In the bustling digital theater, where codes, algorithms, and strategies play pivotal roles, only a select few can be counted as the best SEM companies. These choreographers hold the secret to the digital dance. Curious about the maestros who make the online world move? Dive in.

Read More »
how we made our wordpress site fast 2023
CMS

How we made our WordPress Site Fast in 2023

After a full site rebuild & battery of A/B tests throughout May, we’ve concocted a recipe for a fast WP UX. Our PSI scores are sitting at a comfy 97 Mobile and Perfect 100 Desktop. Most importantly, the site now feels fast. Find out how we did it without changing hosts or breaking the bank.

Read More »
expert and smart sem accounts feature
Learn

Expert vs. Smart SEM Campaigns: Which is Right for Me?

Understanding the nuances between Smart Account and Expert Account settings in Google Ads & Microsoft Ads is paramount to achieving success via search engine marketing (SEM). Smart Account settings offer simplicity and automation but have limitations in targeting and customization. Expert Account settings provide granular control and customization options but come with a more complex landscape that can be challenging to master. In this article, we explore the fundamental differences between the two account types and examine their respective best use-case scenarios.

Read More »
Web Design & SEM Spring cleaning ultimate checklist by SEMdeepdive
Design

Web Design & SEM Spring Cleaning: The Ultimate Checklist

Spring is the perfect time to give your web design and SEM campaigns a thorough cleaning. In this article, we present the Ultimate Spring Cleaning Checklist to help you optimize your digital presence. From evaluating website performance to refreshing branding and design, we cover all the essential steps.

Read More »